How could I not draw this face?
The “Creative Industries Styria” society had its annual convention on Thursday night. Wally Olins, a well-known brand manager, was invited to talk about Nation Branding, a topic that is of national interest to Austria at the moment.
Mr Olins delivered an interesting message on how nations are these immaterial, but very strong concepts that people set up to belong to something (defined by language, geography, culture, etc), how throughout the last century more and new nations have appeared on the world stage and how they compete with each other for everything from resources to culture as a result of globalisation.
He talked about the Western Legacy nations that have a rich history and firmly established ideas about them that they can draw on. One striking examples of this was his comparison of the price of a dishwasher (or washing machine, can’t remember) from a German brand and of a Turkish product. Almost the same thing, maybe even made to a great extent by the same people, but the German product was about 4 times more expensive. Another example he gave was perfume from France versus perfume from Poland, with a similar price difference.
Mr Olins abstained from drawing any conclusions and making prophecies about the future. A few things he said were: The need for cities and countries to advertise themselves is growing. People all over the world look for authenticity (example: local, organic foods). Big companies from India, China and Brazil now produce goods in their own style, drawing on their own heritage, and successfully sell them Europe. Copying historically successful Western products is definitely a thing of the past.
E. Schrempf, current head of CIS
These are just a few of the points from his talk that stuck in my mind. After the talk a busy discussion ensued where Mr Olins wisely refrained from making a suggestions on how to put the city of Graz on the world map. I think he said something like “I would have to charge you for that and my rates are not cheap.” 
I wish I had a picture of his last Powerpoint slide were he showed a gas pump with fictitious labels such as “Alaskan Sweet” and “Nigerian Blend”.
All in all a talk well worth the attention of the 500 or so “Creatives” and students who had come together for this evening.
The Seibu Dome in the Tokyo suburb of Tokorozawa is connected by a Seibu railway line directly to the Seibu store in the centre of Tokyo. There is a Seibu Amusement park next to the stadium, as well as a golf driving court, swimming pool and an artificial Ski slope. It is a huge fun and money-spending place for every age group all dressed up in the Seibu Flag colors.
According to Whiting Seibu employees were expected to show up at games regularly, even to the extent that their attendance was being recorded. The extreme philosophy of Japanese sportsmanship was like a corporate religion. All Employees were expected to be well-mannered, not to drink and smoke or gamble and to respect their family and the company. Players like employees had to appear always well dressed with a short haircut and no beard or moustache. Mr. Tsutsumi even had the family ties of his employees checked to see if they fit into his company.